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About us

We believe in reinvention and discovery. We believe everything that comes before us shapes what we are now. And, we believe that connection is everything.

The Bloc is a vibrant, open-air urban center, a growing, inclusive community, a LEED™ certified Gold project, an inflection point in the heart of downtown Los Angeles. Encompassing a full city block along LA’s iconic 7th Street corridor, The Bloc connects the financial, fashion, jewelry, and theater districts – and the 7th Street Metro Center Station, where four DTLA lines converge. Offering a diverse mix of thoughtfully curated shops, artisans, premier retailers including a Macy’s flagship store, restaurants, bars, open-air green space, and entertainment, The Bloc is also home to the Sheraton Grand Los Angeles Hotel, Alamo Drafthouse Cinema, and a 722,000 square-foot, creative-focused office tower. An array of events from live music, dance, and theater performances to art installations, fitness classes, and food and drink tastings welcomes Angelenos and visitors from all walks of life – and anyone seeking inspiration, community, and connection.

Where We’ve Been. Who We’ve Been.



Originally built in 1973 by architect Charles Luckman, the Broadway Plaza, as it was known then, included the Broadway Department Store, offices at 700 Flower, and a Hyatt Regency Hotel. It remains the single largest mixed-use property in Los Angeles.



Broadway Plaza becomes Macy’s Plaza through a purchase by Jamison Properties; and the Hyatt Regency becomes the Sheraton Hotel.



National Real Estate Advisors, with partners The Ratkovich Company and Blue Vista Capital Management, acquire Macy’s Plaza, rebrand the property as The Bloc, and begin a $180 million renovation project.



“The Retail Roof” is removed to reveal a beautiful, open-air plaza with grass, seating, music and lighting for public discovery and human connection. The Sheraton Hotel undergoes a $75 million redesign – a reimagining of every floor and room to create the incredible Sheraton Grand Los Angeles you see today.



The 7th Street Metro Center Station connects to The Bloc – the first direct underground connection of a private community to a subway station.



The Alamo Drafthouse Cinema, an American cinema offering dinner, drinks, movies and events, all under one roof – and famous for its strict policy that requires audiences to maintain proper cinema going etiquette – opens to hungry, thirsty, movie loving crowds.



JOEY Restaurants, Alamo Drafthouse Cinema, Marugame Udon, Drybar Paper Source and many more have officially opened at The Bloc.