The Rose Bowl Bash popped up at The Bloc on 12.31 annually in the years 2017, 2018 and 2019. The Bloc served as the ultimate pre-game destination for college football fans! There were beer gardens, games + activities, exclusive Rose Bowl game merchandise, and photo activations that included the Rose Bowl Game trophy, and entertainment. The fun also included a DJ booth and participation from the team bands and cheer squads. The event was free to attend and open to all ages!
From live music and pop-up installations to fashion + foodie events, whatever's hot on The Bloc, you'll be the first to know.
Please pardon our appearance while we transform into something fab! The Bloc retail, office, hotel and parking facilities will be temporarily closed starting 1.4 at 10pm through 1.5 at 4pm.