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2.1.2022 - 2.28.2022

This February, we’re bringing you florals and football. Our floral football is on 7th Street, between Hope and Flower Streets, all month long and we’re running a giveaway on social for the best pic with our giant football! Get your squad, bae or bestie and get creative with all kinds of selfie moments. Make sure to share the love on social by tagging @TheBlocLA to enter-to-win a $250 shopping spree to select retailers on The Bloc! #loveisintheair #wherelovelives #theblocla

Event Offerings

  • Selfie moments galore
  • $250 Instagram contest @theblocla
  • Your perfect profile pic

What To Bring

  • Fashion forward outfit and accessories for the perfect photo
  • Statement beauty looks
  • Your bestie, bae, beau, squad or click
  • Selfie loving camera
  • Furry friends

Additional Info

  • Due to rain, throughout the month of February the floral heart installation may be temporarily closed
  • A winner will be randomly selected on March 1, 2022.
  • No purchase necessary.
  • Must be 21 years or older.
  • This promotion is in no way sponsored, endorsed, administered by or associated with Instagram.


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